A modern fashion app designed to simplify online shopping for women’s clothing.
The goal was to create a seamless, visually engaging experience that feels like browsing a curated boutique — right from your phone.
My Contribution:
Designed intuitive navigation with a clean, editorial layout
Created smooth product discovery flows: shop by mood, collection, or occasion
Focused on mobile usability and quick checkout
Applied soft color palettes, bold imagery, and elegant typography
Key Features:
Personalized feed based on user style preferences
Smart filters (size, fit, color, mood) and easy sorting
Virtual wardrobe and wishlist features
Style recommendations and seasonal collections
Design Style:
Minimal and feminine — combining elegance with functionality. Inspired by high-end fashion magazines and boutique branding to elevate the digital shopping experience.
